Multilevel pricing – maximize your sales and margins in your online store
Multilevel pricing – maximize your sales and margins in your online store
A multi-tier pricing model is one of the strengths of AI Commerce, as it allows for extremely flexible and dynamic pricing for different customer groups, product bundles, and market situations. Whether you are focusing on B2C or B2B sales, you can tailor prices to optimize both sales and margins.
2
my reading time
11.3.2025
Below you will find a practical example for each pricing level along with its key benefits. This way, you can understand how to build a successful pricing strategy and offer your customers the right price at the right time.
1. Special Price
A short-term promotional price suited for flash sales such as Black Friday campaigns or seasonal discounts.
Usage Example:
An online retailer wants to increase sales during the summer and puts sunglasses on a 25% discount for two weeks.
The customer clearly sees the discount period, which creates a sense of urgency and encourages immediate purchases.
Benefit:
The automatic start and end time of the campaign saves time.
Boosts temporary sales and inventory turnover without permanent price changes.
2. Variant Price
Different prices for different product features, such as color, size, material, or other selectable product variations.
Usage Example:
A shoe store adds a €5 luxury fee for the genuine leather version and offers the synthetic leather version at the normal price.
The customer can choose a cheaper or premium option at a suitable price.
Benefit:
Improves the shopping experience as the customer gets exactly the features they want.
Increases profit margins through premium variations.
3. Hiding Prices
Prices can be hidden from visitors and shown only to logged-in users or specifically defined customer groups.
Usage Example:
A wholesaler wants to offer wholesale discounts only to registered business customers. Other customers see only product information.
This way, price negotiations can be handled separately, and competitors do not see the prices directly.
Benefit:
Allows personalized individual prices for select customers.
Creates an exclusive feel and encourages registration.
4. Customer Contract Prices
An individualized fixed price for a specific customer. Suitable for long-term B2B contracts or custom deals.
Usage Example:
A print house agrees with a major customer that printing 10,000 brochures always costs €0.08 each.
The customer can rely on the price from project to project, without needing to negotiate each time.
Benefit:
Builds long-term customer relationships and predictability for both parties.
Facilitates upfront resource allocation and sales planning.
5. Customer Group Prices
Discounts or specific prices for an entire customer group with one setting.
Usage Example:
An online store creates a “loyal customers” group that automatically receives a 10% discount on all products.
Group members know they will always receive a permanent discount, which encourages them to return.
Benefit:
Scales to a large customer group in one go.
Simplifies customer management and communication (e.g., newsletters with group-specific discounts).
6. Base Discount
A simple way to mark a product as discounted without separate timing. You can highlight a specific price over a longer period.
Usage Example:
An electronics store puts an old phone model on sale indefinitely until stocks run out.
The discount is valid as long as it is manually turned on.
Benefit:
Easy to implement, does not require special rules.
Keeps price management clear.
7. Inflation Adjuster
Allows dynamic price adjustment through a coefficient, for example, in different currencies or markets.
Usage Example:
The company raises the US-bound price by a factor of 1.2 when switching to dollars to compensate for currency exchange rates and shipping costs.
Prices automatically adjust to fluctuations without needing to manually adjust each product's price.
Benefit:
Quickly responds to market changes (taxes, duties, exchange rates).
Simplifies multinational pricing.
8. Quotation Calculator and External Pricing Sources
The ability to fetch a price from an external system, such as a configurator tool or a subcontractor's pricing calculator.
Usage Example:
A large format printer uses an external calculator that calculates the price based on material, sizes, and print colors. Pricing information automatically transfers to AI Commerce.
The customer always sees a real-time price based on accurate calculations.
Benefit:
Enhances pricing for specialized products and customized services.
Eliminates manual work and error risk, as the price is based on consistent calculations.
9. Volume Discount
A tiered increasing discount that encourages the customer to purchase a larger quantity at once.
Usage Example:
An office supply store offers a 5% discount when buying 5 pieces and a 15% discount when buying 50 pieces of the same pen packs.
Customers may opt for a larger order if the discount benefit is significant.
Benefit:
Increases average order size and supports inventory management.
Creates opportunities for more efficient logistics and packaging.
10. Business Price List
A uniform B2B price list that serves as a clear alternative to consumer prices.
Usage Example:
An online store sells to both individuals and small businesses. Business users see a predefined lower price when logged in.
No separate contract is needed with individual customers, but the price remains competitive in B2B markets.
Benefit:
An easy way to differentiate business customer prices from consumer prices.
Easy to maintain and update with bulk edits.
11. Discount Codes
Codes that provide individual discounts, gift cards, or other benefits on purchases.
Usage Example:
An online store sends out the “SPRING2025” code via email, which entitles customers to a 15% discount on purchases over €50.
Customers get excited to make a larger order to reach the discount threshold.
Benefit:
An excellent way to activate customers through marketing campaigns.
Can increase average order value and engage the customer base.
12. Quotation Tool
Your online store's built-in quotation tool allows for providing personalized prices directly from the seller or in response to the customer's request. Read more.
Usage Example:
A B2B customer wants a quote for 500 printed hoodies with their logo. The seller calculates a customized price using the quotation tool and sends an offer that is valid for a limited time.
Benefit:
Offers personalized service to large customers or in special orders
Makes the quoting process quick and transparent
Quotation prices are shown to the customer only after the quote has been accepted
How does multi-tier pricing create added value?
Optimize Margin and Sales:
Dynamic pricing helps balance sales volume and margin revenue. You can quickly respond to competition and market trends.Enhance Customer Experience:
Targeted prices, discounts, and promotions show that you understand the different needs of your customers.Support Marketing:
Promotional prices, discount codes, and segmented discounts provide concrete marketing tools to guide customers' desired purchasing behavior.Easy to Expand:
You can start with lightweight pricing models such as base discounts and gradually expand your system by adding new pricing levels as your business grows.Competitive Advantage:
More complex pricing models, such as inflation adjustment and external pricing sources, give you an edge over other industry players who cannot respond to price changes as flexibly.
Building Blocks for Successful Pricing
Strategic Start: Start with the simplest options, such as base discount or discount codes, and grow the rules as needed.
Scalability: A multi-tier model ensures that you can adapt to new customer segments, markets, and product categories without heavy redevelopment.
Advanced Tracking: Use analytics to find out which discount and pricing models yield the most conversions and revenue.
Customer Centricity: Remember to test new pricing levels with a small portion of customers and gather feedback to refine your strategy moving forward.
In Summary:
AI Commerce's multi-tier pricing model provides solutions for both consumer retail and advanced B2B sales. It allows you to implement promotions, contract prices, volume discounts, and much more – all from one management panel. Different pricing levels not only increase sales but also engage customers, differentiate you from competitors, and improve the profitability of your online store in the long run.
Below you will find a practical example for each pricing level along with its key benefits. This way, you can understand how to build a successful pricing strategy and offer your customers the right price at the right time.
1. Special Price
A short-term promotional price suited for flash sales such as Black Friday campaigns or seasonal discounts.
Usage Example:
An online retailer wants to increase sales during the summer and puts sunglasses on a 25% discount for two weeks.
The customer clearly sees the discount period, which creates a sense of urgency and encourages immediate purchases.
Benefit:
The automatic start and end time of the campaign saves time.
Boosts temporary sales and inventory turnover without permanent price changes.
2. Variant Price
Different prices for different product features, such as color, size, material, or other selectable product variations.
Usage Example:
A shoe store adds a €5 luxury fee for the genuine leather version and offers the synthetic leather version at the normal price.
The customer can choose a cheaper or premium option at a suitable price.
Benefit:
Improves the shopping experience as the customer gets exactly the features they want.
Increases profit margins through premium variations.
3. Hiding Prices
Prices can be hidden from visitors and shown only to logged-in users or specifically defined customer groups.
Usage Example:
A wholesaler wants to offer wholesale discounts only to registered business customers. Other customers see only product information.
This way, price negotiations can be handled separately, and competitors do not see the prices directly.
Benefit:
Allows personalized individual prices for select customers.
Creates an exclusive feel and encourages registration.
4. Customer Contract Prices
An individualized fixed price for a specific customer. Suitable for long-term B2B contracts or custom deals.
Usage Example:
A print house agrees with a major customer that printing 10,000 brochures always costs €0.08 each.
The customer can rely on the price from project to project, without needing to negotiate each time.
Benefit:
Builds long-term customer relationships and predictability for both parties.
Facilitates upfront resource allocation and sales planning.
5. Customer Group Prices
Discounts or specific prices for an entire customer group with one setting.
Usage Example:
An online store creates a “loyal customers” group that automatically receives a 10% discount on all products.
Group members know they will always receive a permanent discount, which encourages them to return.
Benefit:
Scales to a large customer group in one go.
Simplifies customer management and communication (e.g., newsletters with group-specific discounts).
6. Base Discount
A simple way to mark a product as discounted without separate timing. You can highlight a specific price over a longer period.
Usage Example:
An electronics store puts an old phone model on sale indefinitely until stocks run out.
The discount is valid as long as it is manually turned on.
Benefit:
Easy to implement, does not require special rules.
Keeps price management clear.
7. Inflation Adjuster
Allows dynamic price adjustment through a coefficient, for example, in different currencies or markets.
Usage Example:
The company raises the US-bound price by a factor of 1.2 when switching to dollars to compensate for currency exchange rates and shipping costs.
Prices automatically adjust to fluctuations without needing to manually adjust each product's price.
Benefit:
Quickly responds to market changes (taxes, duties, exchange rates).
Simplifies multinational pricing.
8. Quotation Calculator and External Pricing Sources
The ability to fetch a price from an external system, such as a configurator tool or a subcontractor's pricing calculator.
Usage Example:
A large format printer uses an external calculator that calculates the price based on material, sizes, and print colors. Pricing information automatically transfers to AI Commerce.
The customer always sees a real-time price based on accurate calculations.
Benefit:
Enhances pricing for specialized products and customized services.
Eliminates manual work and error risk, as the price is based on consistent calculations.
9. Volume Discount
A tiered increasing discount that encourages the customer to purchase a larger quantity at once.
Usage Example:
An office supply store offers a 5% discount when buying 5 pieces and a 15% discount when buying 50 pieces of the same pen packs.
Customers may opt for a larger order if the discount benefit is significant.
Benefit:
Increases average order size and supports inventory management.
Creates opportunities for more efficient logistics and packaging.
10. Business Price List
A uniform B2B price list that serves as a clear alternative to consumer prices.
Usage Example:
An online store sells to both individuals and small businesses. Business users see a predefined lower price when logged in.
No separate contract is needed with individual customers, but the price remains competitive in B2B markets.
Benefit:
An easy way to differentiate business customer prices from consumer prices.
Easy to maintain and update with bulk edits.
11. Discount Codes
Codes that provide individual discounts, gift cards, or other benefits on purchases.
Usage Example:
An online store sends out the “SPRING2025” code via email, which entitles customers to a 15% discount on purchases over €50.
Customers get excited to make a larger order to reach the discount threshold.
Benefit:
An excellent way to activate customers through marketing campaigns.
Can increase average order value and engage the customer base.
12. Quotation Tool
Your online store's built-in quotation tool allows for providing personalized prices directly from the seller or in response to the customer's request. Read more.
Usage Example:
A B2B customer wants a quote for 500 printed hoodies with their logo. The seller calculates a customized price using the quotation tool and sends an offer that is valid for a limited time.
Benefit:
Offers personalized service to large customers or in special orders
Makes the quoting process quick and transparent
Quotation prices are shown to the customer only after the quote has been accepted
How does multi-tier pricing create added value?
Optimize Margin and Sales:
Dynamic pricing helps balance sales volume and margin revenue. You can quickly respond to competition and market trends.Enhance Customer Experience:
Targeted prices, discounts, and promotions show that you understand the different needs of your customers.Support Marketing:
Promotional prices, discount codes, and segmented discounts provide concrete marketing tools to guide customers' desired purchasing behavior.Easy to Expand:
You can start with lightweight pricing models such as base discounts and gradually expand your system by adding new pricing levels as your business grows.Competitive Advantage:
More complex pricing models, such as inflation adjustment and external pricing sources, give you an edge over other industry players who cannot respond to price changes as flexibly.
Building Blocks for Successful Pricing
Strategic Start: Start with the simplest options, such as base discount or discount codes, and grow the rules as needed.
Scalability: A multi-tier model ensures that you can adapt to new customer segments, markets, and product categories without heavy redevelopment.
Advanced Tracking: Use analytics to find out which discount and pricing models yield the most conversions and revenue.
Customer Centricity: Remember to test new pricing levels with a small portion of customers and gather feedback to refine your strategy moving forward.
In Summary:
AI Commerce's multi-tier pricing model provides solutions for both consumer retail and advanced B2B sales. It allows you to implement promotions, contract prices, volume discounts, and much more – all from one management panel. Different pricing levels not only increase sales but also engage customers, differentiate you from competitors, and improve the profitability of your online store in the long run.
Below you will find a practical example for each pricing level along with its key benefits. This way, you can understand how to build a successful pricing strategy and offer your customers the right price at the right time.
1. Special Price
A short-term promotional price suited for flash sales such as Black Friday campaigns or seasonal discounts.
Usage Example:
An online retailer wants to increase sales during the summer and puts sunglasses on a 25% discount for two weeks.
The customer clearly sees the discount period, which creates a sense of urgency and encourages immediate purchases.
Benefit:
The automatic start and end time of the campaign saves time.
Boosts temporary sales and inventory turnover without permanent price changes.
2. Variant Price
Different prices for different product features, such as color, size, material, or other selectable product variations.
Usage Example:
A shoe store adds a €5 luxury fee for the genuine leather version and offers the synthetic leather version at the normal price.
The customer can choose a cheaper or premium option at a suitable price.
Benefit:
Improves the shopping experience as the customer gets exactly the features they want.
Increases profit margins through premium variations.
3. Hiding Prices
Prices can be hidden from visitors and shown only to logged-in users or specifically defined customer groups.
Usage Example:
A wholesaler wants to offer wholesale discounts only to registered business customers. Other customers see only product information.
This way, price negotiations can be handled separately, and competitors do not see the prices directly.
Benefit:
Allows personalized individual prices for select customers.
Creates an exclusive feel and encourages registration.
4. Customer Contract Prices
An individualized fixed price for a specific customer. Suitable for long-term B2B contracts or custom deals.
Usage Example:
A print house agrees with a major customer that printing 10,000 brochures always costs €0.08 each.
The customer can rely on the price from project to project, without needing to negotiate each time.
Benefit:
Builds long-term customer relationships and predictability for both parties.
Facilitates upfront resource allocation and sales planning.
5. Customer Group Prices
Discounts or specific prices for an entire customer group with one setting.
Usage Example:
An online store creates a “loyal customers” group that automatically receives a 10% discount on all products.
Group members know they will always receive a permanent discount, which encourages them to return.
Benefit:
Scales to a large customer group in one go.
Simplifies customer management and communication (e.g., newsletters with group-specific discounts).
6. Base Discount
A simple way to mark a product as discounted without separate timing. You can highlight a specific price over a longer period.
Usage Example:
An electronics store puts an old phone model on sale indefinitely until stocks run out.
The discount is valid as long as it is manually turned on.
Benefit:
Easy to implement, does not require special rules.
Keeps price management clear.
7. Inflation Adjuster
Allows dynamic price adjustment through a coefficient, for example, in different currencies or markets.
Usage Example:
The company raises the US-bound price by a factor of 1.2 when switching to dollars to compensate for currency exchange rates and shipping costs.
Prices automatically adjust to fluctuations without needing to manually adjust each product's price.
Benefit:
Quickly responds to market changes (taxes, duties, exchange rates).
Simplifies multinational pricing.
8. Quotation Calculator and External Pricing Sources
The ability to fetch a price from an external system, such as a configurator tool or a subcontractor's pricing calculator.
Usage Example:
A large format printer uses an external calculator that calculates the price based on material, sizes, and print colors. Pricing information automatically transfers to AI Commerce.
The customer always sees a real-time price based on accurate calculations.
Benefit:
Enhances pricing for specialized products and customized services.
Eliminates manual work and error risk, as the price is based on consistent calculations.
9. Volume Discount
A tiered increasing discount that encourages the customer to purchase a larger quantity at once.
Usage Example:
An office supply store offers a 5% discount when buying 5 pieces and a 15% discount when buying 50 pieces of the same pen packs.
Customers may opt for a larger order if the discount benefit is significant.
Benefit:
Increases average order size and supports inventory management.
Creates opportunities for more efficient logistics and packaging.
10. Business Price List
A uniform B2B price list that serves as a clear alternative to consumer prices.
Usage Example:
An online store sells to both individuals and small businesses. Business users see a predefined lower price when logged in.
No separate contract is needed with individual customers, but the price remains competitive in B2B markets.
Benefit:
An easy way to differentiate business customer prices from consumer prices.
Easy to maintain and update with bulk edits.
11. Discount Codes
Codes that provide individual discounts, gift cards, or other benefits on purchases.
Usage Example:
An online store sends out the “SPRING2025” code via email, which entitles customers to a 15% discount on purchases over €50.
Customers get excited to make a larger order to reach the discount threshold.
Benefit:
An excellent way to activate customers through marketing campaigns.
Can increase average order value and engage the customer base.
12. Quotation Tool
Your online store's built-in quotation tool allows for providing personalized prices directly from the seller or in response to the customer's request. Read more.
Usage Example:
A B2B customer wants a quote for 500 printed hoodies with their logo. The seller calculates a customized price using the quotation tool and sends an offer that is valid for a limited time.
Benefit:
Offers personalized service to large customers or in special orders
Makes the quoting process quick and transparent
Quotation prices are shown to the customer only after the quote has been accepted
How does multi-tier pricing create added value?
Optimize Margin and Sales:
Dynamic pricing helps balance sales volume and margin revenue. You can quickly respond to competition and market trends.Enhance Customer Experience:
Targeted prices, discounts, and promotions show that you understand the different needs of your customers.Support Marketing:
Promotional prices, discount codes, and segmented discounts provide concrete marketing tools to guide customers' desired purchasing behavior.Easy to Expand:
You can start with lightweight pricing models such as base discounts and gradually expand your system by adding new pricing levels as your business grows.Competitive Advantage:
More complex pricing models, such as inflation adjustment and external pricing sources, give you an edge over other industry players who cannot respond to price changes as flexibly.
Building Blocks for Successful Pricing
Strategic Start: Start with the simplest options, such as base discount or discount codes, and grow the rules as needed.
Scalability: A multi-tier model ensures that you can adapt to new customer segments, markets, and product categories without heavy redevelopment.
Advanced Tracking: Use analytics to find out which discount and pricing models yield the most conversions and revenue.
Customer Centricity: Remember to test new pricing levels with a small portion of customers and gather feedback to refine your strategy moving forward.
In Summary:
AI Commerce's multi-tier pricing model provides solutions for both consumer retail and advanced B2B sales. It allows you to implement promotions, contract prices, volume discounts, and much more – all from one management panel. Different pricing levels not only increase sales but also engage customers, differentiate you from competitors, and improve the profitability of your online store in the long run.
You might also be interested in
Frequently Asked Questions
What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Can I change my order later?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
Frequently Asked Questions
What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Can I change my order later?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
Frequently Asked Questions
What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Can I change my order later?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.