AI Commerce has naturally grown over 15 years of development, which started in 2010 from the need to build an e-commerce platform for the then business. The original developer of the platform has worked as a full-time online retailer since that year, accumulating practical expertise directly from the merchant's perspective. Because of this, AI Commerce has been designed from the very beginning with a customer-centric approach – automating real problems ahead.
Practical experience in e-commerce combined with technical expertise enabled the development of comprehensive solutions for all key e-commerce needs. In 2017, other companies also began to utilize the platform, initially through word of mouth. Long-term development work created a solid foundation on which the next generation AI Commerce version has been built.
Replatforming and artificial intelligence as part of development
In 2022, we made a strategic decision to thoroughly renew the AI Commerce platform. At the same time, we transitioned to modern Composable Commerce architecture principles that enable flexible, modular, and future-scalable development. This was a self-funded investment of several man-years that was completed in 2023. During the renewal project, generative artificial intelligence gained broader awareness, and we quickly integrated it into our development process.
Artificial intelligence acted as an expert partner in decision-making, constantly providing up-to-date information on various technical solutions, their benefits, and risks. Additionally, we utilized AI in practical development work through modern tools, which significantly accelerated and improved the entire process.
We had a clear vision a decade ago that artificial intelligence would play a key role in the development of e-commerce. Its ability to automate and optimize repetitive processes reduces manual work and enables scalable business. This was one of the key reasons why the new platform was named AI Commerce.
The utilization of artificial intelligence has allowed us to adopt an exceptionally agile development model. We avoid the bureaucracy and communication bottlenecks associated with managing large teams, which often slow down traditional software projects. We are developing AI Commerce at speeds even several times faster than conventional models. We still believe that the best way to develop is to combine a compact, experienced expert team with AI, which serves as ongoing support and the team’s “digital member.”
Towards AI-Driven Trading
We are continuously investing in AI-based solutions, always utilizing the most advanced technologies available in the market. To support scalability, we have increasingly transferred customer-specific customizations to be implemented by our reliable partners. This allows them to focus on the everyday needs of the customer, while our own team can invest in shared AI-utilizing features that bring measurable benefits to all customers.
Currently, AI is being utilized as an integrated assistant in the control panel, which automatically responds to the majority of our customers' inquiries. This speeds up customer service and frees up development team time for building new features. Additionally, AI assists in translations, creating alt texts for product images, search functions, and customer interface – for example, by recommending products like a knowledgeable salesperson.
Our vision is that AI will play an ever-increasing role in trading. In the future, AI may operate on both sides – as a buyer and a seller – making decisions based on vast amounts of data. This will particularly transform B2B commerce, where efficiency and accuracy are critical. In consumer commerce, the role of humans remains stronger, as buying is often accompanied by emotion and experience.
The world is not yet fully ready for AI-driven trading – nor are all companies or users. However, AI Commerce looks to the future with courage. AI-assisted trading and the opportunities it offers are an integral part of our strategy. We are progressing towards this change gradually, in close collaboration with our customers. The early adopters will gain a significant competitive advantage, as we firmly believe that early adopters will achieve exceptional lead when AI Commerce expands from traditional e-commerce towards smarter, AI-driven trading.
We are developing solutions in close collaboration with our customers, starting from the practical needs of everyday life – while also creating a completely new trading culture. In recent years, AI Commerce has grown to become the choice for over 30 e-commerce businesses in the revenue bracket of 1–30 million euros. Our customers are players who genuinely want to utilize new and continuously evolving tools and automation solutions to support their business.
Explore our customer stories and see how AI Commerce has contributed to driving growth.
