Take control of the e-commerce customer data and achieve better results.
E-commerce consultant Janne Sävy explains why customer data is the greatest asset of an online store – and how it can be used to achieve better results.
Take control of the e-commerce customer data and achieve better results.
E-commerce consultant Janne Sävy explains why customer data is the greatest asset of an online store – and how it can be used to achieve better results.
Janne Sävy
E-commerce consultant
2
my reading time
29.5.2025
Online retailers invest a lot in acquiring new customers, but often forget their biggest asset: existing customers. Without customer care, the money spent on acquiring new customers goes to waste. In this article, I will delve into why managing customer relationships is worthwhile and how it can be done effectively.
Online retailers invest a lot in acquiring new customers, but often forget their biggest asset: existing customers. Without customer care, the money spent on acquiring new customers goes to waste. In this article, I will delve into why managing customer relationships is worthwhile and how it can be done effectively.
Online retailers invest a lot in acquiring new customers, but often forget their biggest asset: existing customers. Without customer care, the money spent on acquiring new customers goes to waste. In this article, I will delve into why managing customer relationships is worthwhile and how it can be done effectively.
The new customer acquisition eats up the budget, but loyal customers are forgotten.
Online retailers invest large amounts in customer acquisition, but far too often these customers, acquired with significant funds, are left to their own devices. Online shops are run like traditional brick-and-mortar stores: through the cash register and then forgotten. The most important asset is overlooked, and the investments made in customer acquisition are partly wasted.
Online retailers invest large amounts in customer acquisition, but far too often these customers, acquired with significant funds, are left to their own devices. Online shops are run like traditional brick-and-mortar stores: through the cash register and then forgotten. The most important asset is overlooked, and the investments made in customer acquisition are partly wasted.
Online retailers invest large amounts in customer acquisition, but far too often these customers, acquired with significant funds, are left to their own devices. Online shops are run like traditional brick-and-mortar stores: through the cash register and then forgotten. The most important asset is overlooked, and the investments made in customer acquisition are partly wasted.
The biggest resource of the online store lies in the existing customers.
Managing one’s customer base and developing customer loyalty is not difficult. The biggest thing is to get started. The data is available in the depths of the online store, and now it just needs to be put to use. Tools and expertise are available to everyone.
Managing one’s customer base and developing customer loyalty is not difficult. The biggest thing is to get started. The data is available in the depths of the online store, and now it just needs to be put to use. Tools and expertise are available to everyone.
Managing one’s customer base and developing customer loyalty is not difficult. The biggest thing is to get started. The data is available in the depths of the online store, and now it just needs to be put to use. Tools and expertise are available to everyone.
The data already exists, now it needs to be put into use.
An example of a good and versatile tool for managing consumer retail relationships is the domestic Custobar. Custobar collects customer data in one place for analysis and actionable insights, whether the business is purely e-commerce or a combination of e-commerce and physical stores. Unlike many of its competitors, Custobar is also priced in a way that makes it a relevant option for smaller merchants who want to implement more effective multichannel marketing.
An example of a good and versatile tool for managing consumer retail relationships is the domestic Custobar. Custobar collects customer data in one place for analysis and actionable insights, whether the business is purely e-commerce or a combination of e-commerce and physical stores. Unlike many of its competitors, Custobar is also priced in a way that makes it a relevant option for smaller merchants who want to implement more effective multichannel marketing.
An example of a good and versatile tool for managing consumer retail relationships is the domestic Custobar. Custobar collects customer data in one place for analysis and actionable insights, whether the business is purely e-commerce or a combination of e-commerce and physical stores. Unlike many of its competitors, Custobar is also priced in a way that makes it a relevant option for smaller merchants who want to implement more effective multichannel marketing.
Do you know your customers or do you let them disappear?
Do you know who your best customers are?
Can you target and personalize your marketing communications for them?
Do you reward your loyal customers?
How many first-time buyers make a repeat purchase?
How many customers do you have that have purchased frequently but are not buying anymore?
Do you know who your best customers are?
Can you target and personalize your marketing communications for them?
Do you reward your loyal customers?
How many first-time buyers make a repeat purchase?
How many customers do you have that have purchased frequently but are not buying anymore?
Do you know who your best customers are?
Can you target and personalize your marketing communications for them?
Do you reward your loyal customers?
How many first-time buyers make a repeat purchase?
How many customers do you have that have purchased frequently but are not buying anymore?
Take control of the accounts and marketing into your own hands.
Cartman has both the expertise and the tools. We have built efficient customer relationship management and marketing automation for both large and small companies. If you want to take control of your customer relationships and achieve better results, please contact us. We would be happy to show you how Custobar's customer data management (CDP) and marketing automations work in practice.
Cartman has both the expertise and the tools. We have built efficient customer relationship management and marketing automation for both large and small companies. If you want to take control of your customer relationships and achieve better results, please contact us. We would be happy to show you how Custobar's customer data management (CDP) and marketing automations work in practice.
Cartman has both the expertise and the tools. We have built efficient customer relationship management and marketing automation for both large and small companies. If you want to take control of your customer relationships and achieve better results, please contact us. We would be happy to show you how Custobar's customer data management (CDP) and marketing automations work in practice.
Table of Contents
Janne Sävy
E-commerce consultant
Janne is the second founder of Cartman Digital and is known in the industry by the nickname "the dinosaur of e-commerce." He has over 25 years of experience in successfully implementing e-commerce projects on various platforms – both as a business owner, consultant, and solution provider. Janne has worked extensively in B2B, B2C, and D2C e-commerce.
janne@cartman.fi
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I am considering moving to AI Commerce. How can I transfer my information?
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What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
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COMPLIANT
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Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
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GDPR
COMPLIANT
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.