Setting up the Facebook conversion API in the AI Commerce online store

• Improves data accuracy: The API connects your online store data directly to Meta's services without browser limitations, reducing the loss of tracking data due to things like cookie blocking.

• Enhances ad targeting: The Conversion API provides more comprehensive information about customer behavior, helping to create more precise and personalized ad campaigns.

• Optimizes conversion tracking: Tracking events, such as purchases and registrations, is more accurate and reliable.

• Enhances privacy: The API allows for data management and transfer in a secure manner without compromising privacy.

• Increases results on advertising budget: Better data leads to more effective ad optimization and higher ROI.

Start the Conversion API integration from the following URL:

https://business.facebook.com/events_manager

Then follow the instructions presented in the screenshots to set up the Conversion API in your e-commerce solution.

Step 1: Add a new integration in Facebook Business Manager

1. Go to Facebook Business Manager and open the Events Manager section.

2. Select your website where you want to add the Conversion API.

3. Click Add new integration and select Conversion API.

4. Click Set up to continue.

Step 2: Choose integration settings

1. Select the Set up manually option.

2. Continue by clicking Next.

3. Start the CAPI setup by pressing the Start CAPI setup button.

4. Read the instructions and press Continue.

Step 3: Configure tracked events

1. Select the events you want to track through the Conversion API, such as:
   • Purchase
   • Checkout
   • Add to cart
   • Contact request

2. Click Continue.

Step 4: Configure event parameters

1.     Select the event details you want, such as:
       • Event timestamp
       • Product ID
       • URL
       • Customer data (secured according to data protection)

2. Click Continue.

Step 5: Create an access token

• Go to the Conversion API usage page.

• Click Create access token and save it securely.

• Facebook will not save this token, so keep it safe.

Step 6: Add Meta API Secret in AI Commerce admin panel

1. Log in to the AI Commerce admin panel.

2. Navigate to Mystore -> Meta API Secret.

3. Paste the copied access token into the Meta API Secret field.

4. Save changes.

Step 7: Ensure that data is transmitted correctly

1. Test the API connection by sending events in test mode.

2. Check that the events appear in the Events Manager section of the Facebook Business Manager.

3. Ensure from the AI Commerce admin panel that the domain has been added to the cron job.