Setting up the Facebook conversion API in the AI Commerce online store

• Improve Data Accuracy: The API connects your online store's data directly to Meta's services without browser limitations, reducing the loss of tracking information due to issues like cookie blocking.

• Enhance Ad Targeting: The Conversion API provides more comprehensive information about customer behavior, helping to create more accurate and personalized advertising campaigns.

• Optimize Conversion Tracking: Tracking events such as purchases and registrations is more accurate and reliable.

• Improve Privacy: The API allows for management and transfer of data in a secure manner without compromising privacy.

• Increase Results with Advertising Budget: Better data leads to more effective advertising optimization and higher ROI.

Start the Conversion API integration from the following URL:

https://business.facebook.com/events_manager

Then follow the instructions presented in the screenshots to set up the Conversion API in your online shopping solution.

Step 1: Add a New Integration in Facebook Business Manager

1. Go to Facebook Business Manager and open the Events Manager section.

2. Select your website where you want to add the Conversion API.

3. Click Add New Integration and select Conversion API.

4. Click Set Up to continue.

Step 2: Choose Integration Settings

1. Select the Manual Setup option.

2. Continue by clicking Next.

3. Start CAPI Setup by pressing the Start CAPI Setup button.

4. Read the instructions and press Continue.

Step 3: Configure Tracked Events

1. Select the events you want to track through the Conversion API, such as:
   • Purchases
   • Checkout
   • Adding a product to the cart
   • Contact request

2. Click Continue.

Step 4: Configure Event Parameters

1.     Select the desired event details, such as:
       • Event timestamp
       • Product ID
       • URL
       • Customer information (secured in compliance with privacy standards)

2. Click Continue.

Step 5: Create Access Token

• Go to the Conversion API Usage page.

• Click Create Access Token and keep it safe.

• Facebook will not store this token, so keep it secure.

Step 6: Add Meta API Secret in AI Commerce Dashboard

1. Log in to your AI Commerce online shop dashboard.

2. Go to Mystore -> Meta API Secret.

3. Paste the copied access token into the Meta API Secret field.

4. Save the changes.

Step 7: Verify Data is Transmitted Correctly

1. Test the API connection by sending events in test mode.

2. Check that the events appear in the Events Manager section of Facebook Business Manager.

3. Ensure from the AI Commerce dashboard that the domain has been added to the cron job.