EU directives in AI Commerce online store?

Why are EU directives important?

EU directives set clear requirements for digital services to ensure that consumers' rights are protected and that all users can access services on an equal basis. For online stores, this means a continuous need to adapt their operations to comply with regulations and ensure their competitiveness.

1. Accessibility Directive

The Accessibility Directive ensures that digital services are available to everyone, including people with, for example, visual, auditory, or cognitive challenges. The directive requires that websites and services meet the criteria set by the WCAG (Web Content Accessibility Guidelines):

• Perceivability: Content must be perceivable to all users.

• Operability: The interface must be navigable and usable with assistive technologies.

• Understandability: Content and the interface must be easy to understand.

• Robustness: The site must work reliably with different technologies.

The AI Commerce platform provides continuously updated solutions to ensure compliance with accessibility requirements without separate actions.

2. GDPR or General Data Protection Regulation

With GDPR regulation, online stores must comply with strict rules regarding the handling of personal data. This includes, among other things:

• The basis for data collection and processing: Personal data may only be collected on legal grounds, and the user must consent to the use of their data.

• Data security: Companies must ensure the secure storage of personal data.

• The right to be forgotten: Users have the right to request the deletion of their personal data.

AI Commerce supports compliance with GDPR requirements by providing tools for managing personal data and maintaining data protection regulations.

3. Cookie settings and the lowest price in the last 30 days

EU regulation also applies to the use of cookies on websites. Companies must inform users about what cookies are used and give them the opportunity to manage their settings. The AI Commerce platform includes integrated tools for cookie management.

Additionally, new regulations require that in discounted pricing, the product's lowest price in the last 30 days must be reported. This improves consumer protection and prevents misleading marketing practices.

4. Consumer protection directives

EU distance selling and consumer protection directives ensure that online shopping customers have the right to cancel their purchases within 14 days and receive full refunds. Companies must also provide clear information about the products, shipping costs, and any additional charges.

5. Directive on contracts for digital content and services

The contract directive for digital services and content ensures that products meet the agreed quality and are usable. Consumers have the right to demand compensation if the delivered content does not meet the agreed standard.

6. VAT Directive

The VAT directive particularly affects cross-border e-commerce. The 2021 reform requires that VAT must be paid according to the destination country's tax rate for intra-EU online purchases. AI Commerce supports automatic tax calculations according to the VAT rules of different countries.

Summary

EU directives impose significant requirements on online stores, but at the same time, they improve the quality of services and the consumer experience. The continuous development of the AI Commerce platform ensures that all essential regulations are met automatically, freeing businesses to focus on growing their operations. This allows online stores to operate confidently in an ever-changing digital environment.