Customized B2B pricing models in e-commerce
Customized B2B pricing models in e-commerce
Diverse B2B pricing models enable individually targeted offers and prices for different customer groups. Additionally, thanks to potential ERP integration, pricing models are always up to date and synchronized with your company's internal agreements.
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my reading time
16.4.2024
Customer Group-Based Pricing – Targeted Value for the Customer
You can categorize customers into different customer groups, which allows for targeted discounts to be offered within the groups. You can set discounts even by product categories or by brand.
Example: Group X benefits from a 15 percent discount on all Milwaukee-brand drills for a limited period.
This approach is excellent when you want to customize discounts for certain customer groups, such as sector-specific operators or bulk buyers. Customized pricing communicates appreciation for the customer and supports the development of sustainable customer relationships. It enables flexible and dynamic pricing for different customer groups, which can enhance customer satisfaction and loyalty.
Contract-Based Price List – Stability and Predictability
With a contract-based price list, you can agree with the customer on a fixed 10% discount for purchasing a specific product range. This pricing model is important for long-term partnerships, where stability and predictability are key.
Example: Imagine a situation where you have made an agreement with a large construction company. In this context, it is possible to set a fixed 10% discount on all DeWalt-brand power tools for that company in the AI Commerce Cloud system. When this business customer makes purchases from the agreed product range, the discount is automatically applied to their purchases.
This pricing model is particularly valuable for maintaining long-term partnerships, providing stability and predictability to the customer's procurement process. It builds trust and deepens the relationship between the company and the customer, ensuring mutual benefits and clear conditions without the need for continuous price negotiations.
Wholesale Prices for Business Customers – Preferred Pricing Model for Large Enterprises
Wholesale pricing for business customers with a discount allows you to offer, for example, a 20% discount on the wholesale price when the order exceeds a certain quantity. An excellent model for companies that order large quantities of products either for resale or for their own use.
Example: Let's consider a situation where an electronics manufacturer offers special wholesale prices to electronics retailers. If the store orders over 1000 units of any product from the selection, it automatically receives a 20% discount on the wholesale price of those products. This pricing strategy is specifically aimed at large retailers and business customers who acquire large batches of products either for their inventory or for resale.
This model is ideal because it encourages large orders, which benefits both the manufacturer and the retailer. The manufacturer gains assurance from large orders and can optimize their production processes, while the retailer significantly benefits from reduced prices, improving their competitiveness in the market and allowing for better margins on sold products.
Volume Discounts – Rewarding Cart Growth
With volume discounts, you can justify giving the customer a 5% discount for purchasing five items and a 15% discount for purchasing 20 items. Well-suited for situations where you want to encourage customers to buy more at once.
Example: Imagine an online store selling professional-grade kitchen equipment to restaurants and catering companies. This store utilizes volume discounts to encourage larger purchases. When a restaurant or catering business orders five or more pieces of any product, such as quality knives, they receive a 5% discount on the total order value. If the order increases and exceeds the 20-item threshold, the discount percentage rises to 15%.
This model is particularly useful for business customers, as it not only provides them with financial savings but also encourages them to make larger purchases at once, which in turn helps the online store increase its sales and reduce logistics costs. Customers benefit from significant savings, and the online store can streamline its inventory management and strengthen customer relationships by providing tangible added value.
Product Bundles – Upselling with Custom Package Offers
In product bundles, multiple products can be combined into a package, which may include, for example, a machine, a display, and peripherals and is offered at a special price. This model is suitable when you want to promote cross-selling and provide customers with an easy way to obtain compatible products without the help of a salesperson.
Example: Suppose an electronics store launches a "Beginner's Gaming Set" product bundle, which includes a top-of-the-line gaming computer, a high-resolution 24-inch display, and quality gaming headphones. Normally, the total price for these products would be 1500 euros, but the bundle package price is 1200 euros. This offer appeals to both experienced gamers and beginners looking for an easy way to upgrade or put together their gaming setup. Customers appreciate the opportunity to save money and time, while the store increases its sales by offering a comprehensive solution that meets gamers' needs. Additionally, since the customer does not need to rely on the salesperson for selecting suitable products, bundle packages make the purchasing experience faster and smoother, while also improving customer satisfaction. Promotes the sale of product combinations and encourages the customer to try new product categories, increasing both sales and customer satisfaction.
Promo Codes for Business Customers – Agile Promotion
With promo codes, you can provide your business customers with customized prices for certain products and exclude specific products from discounts. You can define when the discounts will take effect in the future and how long they will be valid.
Example: Let's say you have an online store selling office supplies and equipment to business customers. You want to increase sales of ergonomic office chairs, which you know improve employee well-being and efficiency. You decide to create a promo code that offers a 20% discount on all ergonomic office chairs for the next month. At the same time, you decide that this promo code will not apply to already discounted products or other special offers, so that you can better manage the campaign's profitability.
You send this promo code via email to a selected customer list that includes companies that have previously shown interest in improving their work environment. In the message, you highlight the benefits of ergonomic chairs and how the right office furniture can positively affect daily work. This not only boosts sales of chairs during the promotional period but also strengthens your relationship with customers by providing them with valuable benefits that support their business.
Promo codes offer the opportunity for fast and targeted pricing, especially during launches or seasonal sales.
Quote Calculator for Businesses – One-Time Special Offers
The customer can create a package from the products in the online store and send a request for a quote via the online store, or alternatively, you can create one-time offers for the customer that they can accept and pay for online at a special price.
Example: Imagine that you own an electronics online store that sells various entertainment electronics products – such as smart TVs, audio devices, and gaming consoles. Your customer, who is planning a home theater room, wants to combine several products: a top-of-the-line smart TV, a surround sound system, and the latest generation gaming console. The customer uses your online store’s functionality to create the desired product package and sends this setup directly as a quote request.
In response to this quote request, you analyze the compatibility and availability of the products, after which you create a one-time offer that includes a special price for this complete package. The quote is sent to the customer via email as a link, which they can click to go directly to the payment page of the online store, where the quote has already been activated. The customer can accept the quote and make the payment at the special price, making the purchasing experience both personal and effortless.
Summary of AI Commerce Business Pricing Models
With AI Commerce, you can combine all these pricing models into one seamless and efficient whole that supports your business at all stages of growth and development. Whether it’s customer group-specific discounts or volume-based pricing, our system helps you tailor offers to each customer’s needs, maximizing both customer satisfaction and your company’s efficiency. Note: The list is not exhaustive, and if you are looking for a specific functionality, contact us and ask – it may already have been implemented!
Customer Group-Based Pricing – Targeted Value for the Customer
You can categorize customers into different customer groups, which allows for targeted discounts to be offered within the groups. You can set discounts even by product categories or by brand.
Example: Group X benefits from a 15 percent discount on all Milwaukee-brand drills for a limited period.
This approach is excellent when you want to customize discounts for certain customer groups, such as sector-specific operators or bulk buyers. Customized pricing communicates appreciation for the customer and supports the development of sustainable customer relationships. It enables flexible and dynamic pricing for different customer groups, which can enhance customer satisfaction and loyalty.
Contract-Based Price List – Stability and Predictability
With a contract-based price list, you can agree with the customer on a fixed 10% discount for purchasing a specific product range. This pricing model is important for long-term partnerships, where stability and predictability are key.
Example: Imagine a situation where you have made an agreement with a large construction company. In this context, it is possible to set a fixed 10% discount on all DeWalt-brand power tools for that company in the AI Commerce Cloud system. When this business customer makes purchases from the agreed product range, the discount is automatically applied to their purchases.
This pricing model is particularly valuable for maintaining long-term partnerships, providing stability and predictability to the customer's procurement process. It builds trust and deepens the relationship between the company and the customer, ensuring mutual benefits and clear conditions without the need for continuous price negotiations.
Wholesale Prices for Business Customers – Preferred Pricing Model for Large Enterprises
Wholesale pricing for business customers with a discount allows you to offer, for example, a 20% discount on the wholesale price when the order exceeds a certain quantity. An excellent model for companies that order large quantities of products either for resale or for their own use.
Example: Let's consider a situation where an electronics manufacturer offers special wholesale prices to electronics retailers. If the store orders over 1000 units of any product from the selection, it automatically receives a 20% discount on the wholesale price of those products. This pricing strategy is specifically aimed at large retailers and business customers who acquire large batches of products either for their inventory or for resale.
This model is ideal because it encourages large orders, which benefits both the manufacturer and the retailer. The manufacturer gains assurance from large orders and can optimize their production processes, while the retailer significantly benefits from reduced prices, improving their competitiveness in the market and allowing for better margins on sold products.
Volume Discounts – Rewarding Cart Growth
With volume discounts, you can justify giving the customer a 5% discount for purchasing five items and a 15% discount for purchasing 20 items. Well-suited for situations where you want to encourage customers to buy more at once.
Example: Imagine an online store selling professional-grade kitchen equipment to restaurants and catering companies. This store utilizes volume discounts to encourage larger purchases. When a restaurant or catering business orders five or more pieces of any product, such as quality knives, they receive a 5% discount on the total order value. If the order increases and exceeds the 20-item threshold, the discount percentage rises to 15%.
This model is particularly useful for business customers, as it not only provides them with financial savings but also encourages them to make larger purchases at once, which in turn helps the online store increase its sales and reduce logistics costs. Customers benefit from significant savings, and the online store can streamline its inventory management and strengthen customer relationships by providing tangible added value.
Product Bundles – Upselling with Custom Package Offers
In product bundles, multiple products can be combined into a package, which may include, for example, a machine, a display, and peripherals and is offered at a special price. This model is suitable when you want to promote cross-selling and provide customers with an easy way to obtain compatible products without the help of a salesperson.
Example: Suppose an electronics store launches a "Beginner's Gaming Set" product bundle, which includes a top-of-the-line gaming computer, a high-resolution 24-inch display, and quality gaming headphones. Normally, the total price for these products would be 1500 euros, but the bundle package price is 1200 euros. This offer appeals to both experienced gamers and beginners looking for an easy way to upgrade or put together their gaming setup. Customers appreciate the opportunity to save money and time, while the store increases its sales by offering a comprehensive solution that meets gamers' needs. Additionally, since the customer does not need to rely on the salesperson for selecting suitable products, bundle packages make the purchasing experience faster and smoother, while also improving customer satisfaction. Promotes the sale of product combinations and encourages the customer to try new product categories, increasing both sales and customer satisfaction.
Promo Codes for Business Customers – Agile Promotion
With promo codes, you can provide your business customers with customized prices for certain products and exclude specific products from discounts. You can define when the discounts will take effect in the future and how long they will be valid.
Example: Let's say you have an online store selling office supplies and equipment to business customers. You want to increase sales of ergonomic office chairs, which you know improve employee well-being and efficiency. You decide to create a promo code that offers a 20% discount on all ergonomic office chairs for the next month. At the same time, you decide that this promo code will not apply to already discounted products or other special offers, so that you can better manage the campaign's profitability.
You send this promo code via email to a selected customer list that includes companies that have previously shown interest in improving their work environment. In the message, you highlight the benefits of ergonomic chairs and how the right office furniture can positively affect daily work. This not only boosts sales of chairs during the promotional period but also strengthens your relationship with customers by providing them with valuable benefits that support their business.
Promo codes offer the opportunity for fast and targeted pricing, especially during launches or seasonal sales.
Quote Calculator for Businesses – One-Time Special Offers
The customer can create a package from the products in the online store and send a request for a quote via the online store, or alternatively, you can create one-time offers for the customer that they can accept and pay for online at a special price.
Example: Imagine that you own an electronics online store that sells various entertainment electronics products – such as smart TVs, audio devices, and gaming consoles. Your customer, who is planning a home theater room, wants to combine several products: a top-of-the-line smart TV, a surround sound system, and the latest generation gaming console. The customer uses your online store’s functionality to create the desired product package and sends this setup directly as a quote request.
In response to this quote request, you analyze the compatibility and availability of the products, after which you create a one-time offer that includes a special price for this complete package. The quote is sent to the customer via email as a link, which they can click to go directly to the payment page of the online store, where the quote has already been activated. The customer can accept the quote and make the payment at the special price, making the purchasing experience both personal and effortless.
Summary of AI Commerce Business Pricing Models
With AI Commerce, you can combine all these pricing models into one seamless and efficient whole that supports your business at all stages of growth and development. Whether it’s customer group-specific discounts or volume-based pricing, our system helps you tailor offers to each customer’s needs, maximizing both customer satisfaction and your company’s efficiency. Note: The list is not exhaustive, and if you are looking for a specific functionality, contact us and ask – it may already have been implemented!
Customer Group-Based Pricing – Targeted Value for the Customer
You can categorize customers into different customer groups, which allows for targeted discounts to be offered within the groups. You can set discounts even by product categories or by brand.
Example: Group X benefits from a 15 percent discount on all Milwaukee-brand drills for a limited period.
This approach is excellent when you want to customize discounts for certain customer groups, such as sector-specific operators or bulk buyers. Customized pricing communicates appreciation for the customer and supports the development of sustainable customer relationships. It enables flexible and dynamic pricing for different customer groups, which can enhance customer satisfaction and loyalty.
Contract-Based Price List – Stability and Predictability
With a contract-based price list, you can agree with the customer on a fixed 10% discount for purchasing a specific product range. This pricing model is important for long-term partnerships, where stability and predictability are key.
Example: Imagine a situation where you have made an agreement with a large construction company. In this context, it is possible to set a fixed 10% discount on all DeWalt-brand power tools for that company in the AI Commerce Cloud system. When this business customer makes purchases from the agreed product range, the discount is automatically applied to their purchases.
This pricing model is particularly valuable for maintaining long-term partnerships, providing stability and predictability to the customer's procurement process. It builds trust and deepens the relationship between the company and the customer, ensuring mutual benefits and clear conditions without the need for continuous price negotiations.
Wholesale Prices for Business Customers – Preferred Pricing Model for Large Enterprises
Wholesale pricing for business customers with a discount allows you to offer, for example, a 20% discount on the wholesale price when the order exceeds a certain quantity. An excellent model for companies that order large quantities of products either for resale or for their own use.
Example: Let's consider a situation where an electronics manufacturer offers special wholesale prices to electronics retailers. If the store orders over 1000 units of any product from the selection, it automatically receives a 20% discount on the wholesale price of those products. This pricing strategy is specifically aimed at large retailers and business customers who acquire large batches of products either for their inventory or for resale.
This model is ideal because it encourages large orders, which benefits both the manufacturer and the retailer. The manufacturer gains assurance from large orders and can optimize their production processes, while the retailer significantly benefits from reduced prices, improving their competitiveness in the market and allowing for better margins on sold products.
Volume Discounts – Rewarding Cart Growth
With volume discounts, you can justify giving the customer a 5% discount for purchasing five items and a 15% discount for purchasing 20 items. Well-suited for situations where you want to encourage customers to buy more at once.
Example: Imagine an online store selling professional-grade kitchen equipment to restaurants and catering companies. This store utilizes volume discounts to encourage larger purchases. When a restaurant or catering business orders five or more pieces of any product, such as quality knives, they receive a 5% discount on the total order value. If the order increases and exceeds the 20-item threshold, the discount percentage rises to 15%.
This model is particularly useful for business customers, as it not only provides them with financial savings but also encourages them to make larger purchases at once, which in turn helps the online store increase its sales and reduce logistics costs. Customers benefit from significant savings, and the online store can streamline its inventory management and strengthen customer relationships by providing tangible added value.
Product Bundles – Upselling with Custom Package Offers
In product bundles, multiple products can be combined into a package, which may include, for example, a machine, a display, and peripherals and is offered at a special price. This model is suitable when you want to promote cross-selling and provide customers with an easy way to obtain compatible products without the help of a salesperson.
Example: Suppose an electronics store launches a "Beginner's Gaming Set" product bundle, which includes a top-of-the-line gaming computer, a high-resolution 24-inch display, and quality gaming headphones. Normally, the total price for these products would be 1500 euros, but the bundle package price is 1200 euros. This offer appeals to both experienced gamers and beginners looking for an easy way to upgrade or put together their gaming setup. Customers appreciate the opportunity to save money and time, while the store increases its sales by offering a comprehensive solution that meets gamers' needs. Additionally, since the customer does not need to rely on the salesperson for selecting suitable products, bundle packages make the purchasing experience faster and smoother, while also improving customer satisfaction. Promotes the sale of product combinations and encourages the customer to try new product categories, increasing both sales and customer satisfaction.
Promo Codes for Business Customers – Agile Promotion
With promo codes, you can provide your business customers with customized prices for certain products and exclude specific products from discounts. You can define when the discounts will take effect in the future and how long they will be valid.
Example: Let's say you have an online store selling office supplies and equipment to business customers. You want to increase sales of ergonomic office chairs, which you know improve employee well-being and efficiency. You decide to create a promo code that offers a 20% discount on all ergonomic office chairs for the next month. At the same time, you decide that this promo code will not apply to already discounted products or other special offers, so that you can better manage the campaign's profitability.
You send this promo code via email to a selected customer list that includes companies that have previously shown interest in improving their work environment. In the message, you highlight the benefits of ergonomic chairs and how the right office furniture can positively affect daily work. This not only boosts sales of chairs during the promotional period but also strengthens your relationship with customers by providing them with valuable benefits that support their business.
Promo codes offer the opportunity for fast and targeted pricing, especially during launches or seasonal sales.
Quote Calculator for Businesses – One-Time Special Offers
The customer can create a package from the products in the online store and send a request for a quote via the online store, or alternatively, you can create one-time offers for the customer that they can accept and pay for online at a special price.
Example: Imagine that you own an electronics online store that sells various entertainment electronics products – such as smart TVs, audio devices, and gaming consoles. Your customer, who is planning a home theater room, wants to combine several products: a top-of-the-line smart TV, a surround sound system, and the latest generation gaming console. The customer uses your online store’s functionality to create the desired product package and sends this setup directly as a quote request.
In response to this quote request, you analyze the compatibility and availability of the products, after which you create a one-time offer that includes a special price for this complete package. The quote is sent to the customer via email as a link, which they can click to go directly to the payment page of the online store, where the quote has already been activated. The customer can accept the quote and make the payment at the special price, making the purchasing experience both personal and effortless.
Summary of AI Commerce Business Pricing Models
With AI Commerce, you can combine all these pricing models into one seamless and efficient whole that supports your business at all stages of growth and development. Whether it’s customer group-specific discounts or volume-based pricing, our system helps you tailor offers to each customer’s needs, maximizing both customer satisfaction and your company’s efficiency. Note: The list is not exhaustive, and if you are looking for a specific functionality, contact us and ask – it may already have been implemented!
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Frequently Asked Questions
What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Can I change my order later?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
Frequently Asked Questions
What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Can I change my order later?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
Frequently Asked Questions
What is AI Commerce and how does it work?
Where does the name AI Commerce come from?
What kind of company is AI Commerce suitable for?
How long are the contracts?
What kind of pricing models are available?
Can I change my order later?
Are there any separate setup costs involved in the implementation of AI Commerce?
With whom can I develop my online store?
I am considering moving to AI Commerce. How can I transfer my information?
Is technical support or guidance available to the user?
Is the software cloud-based?
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.
Future-proof eCommerce built in the EU
Our solution is developed and hosted in the EU, fully compliant with GDPR and other regulatory requirements. Gain peace of mind with secure data handling, reliable support, and a transparent European partner.
© 2025 AI Commerce. All rights reserved.