AI Commerce offers an integrated solution for the implementation of Consent Mode v2.

Google has launched Consent Mode v2, which is an updated version of its consent management system. The update introduces two new parameters, ad_user_data and ad_personalization, which respond to the growing need to comply with privacy regulations such as the European Union's General Data Protection Regulation (GDPR) and the Digital Markets Act (DMA). These regulations impose requirements on the collection, processing, and use of personal data, particularly regarding targeted advertising in the EU/EEA area.

Consent Mode v2 allows for a more efficient and privacy-respecting way to collect and transmit user consent data to Google Ads and Google Analytics, which is particularly significant for websites that use these services for analyzing visitor data and targeted advertising. Starting in 2024, Google requires that all global websites implement Consent Mode v2 to display ads and build audiences.

AI Commerce offers an integrated solution for the implementation of Consent Mode v2, eliminating the need for third-party tools. This integration allows online stores to maintain privacy while leveraging data for analyzing visitor behavior and optimizing targeted advertising. Technically, AI Commerce Cloud utilizes the Consent Mode v2 API to streamline the consent management process, enabling the collection and transmission of consents directly to Google's services.

What are the installation methods for Consent Mode v2?

The native Consent Mode v2 implementation of the AI Commerce e-commerce solution offers two installation methods: Basic mode and Advanced mode.

• Basic mode is more reliable from a privacy standpoint but also less reliable in measuring and targeting advertising results, as Basic mode does not collect data if the user does not give consent, meaning Google uses estimated averages instead of collected data.

• Advanced mode collects anonymous data from users who have refused cookies, providing better results from an advertising perspective. Organizations should choose the installation method based on their goals and the quality of their business.

• In both installation methods, the AI Commerce e-commerce solution takes into account the importance of compliance with data responsibility and requirements.

Websites that engage in Google advertising or tracking must update their systems to comply with Consent Mode v2's basic or advanced model to ensure that advertising remains effective on Google platforms. All AI Commerce e-commerce users will be automatically installed to be compatible with Consent Mode V2.

This update is a significant step towards improving privacy and the ethical use of data in digital advertising while providing businesses with the opportunity to better understand and effectively reach their audience while adhering to tightening regulations.