The conversion value of offers can now be defined more flexibly.

The quote conversion tracking in AI Commerce has received a new logic that allows for more accurate measurement of advertising return in Google Ads. The “Quote Conversion Value” setting found in MyStore settings now supports three different values:

• Numeric value (e.g. 100): The given value is set as the conversion value for quote requests.

• “cart”: The value of the quote is calculated based on the actual value of the shopping cart.

• 0: Quotes do not accumulate conversion value.

This change brings more flexibility to analyzing the effectiveness of advertising campaigns. The merchant can define which value best reflects the true customer-specific value of their business regarding quote requests.

Together with AI Commerce's native conversion tracking, this enables:

• Tracking of shopping carts, quote requests, phone calls, and contacts without Google Tag Manager

• Defining an accurate value for conversion events, which facilitates the optimization of Google Ads campaigns

• Unique tracking of clicks on phone number and email contacts within the session

• Realistic comparison of mass results and conversions to actual sales figures

Remember: the functionality of conversion tracking requires that AI Commerce's ready-made events are activated and the conversion pixel is installed according to the instructions.