Expanded conversions – New tools for even more precise measurement

Using Enhanced Web Conversions with Google Tag

Enhanced web conversions are a new feature in Google Ads that improve the accuracy of your conversion tracking by integrating hashed first-party conversion data. This feature uses a secure one-way SHA-256 hashing algorithm to hash first-party customer data, such as email addresses. The hashed data is then linked to signed-in users' Google accounts, allowing for more accurate conversion tracking in your ad campaigns.

Advanced Matching with Meta Pixel

By using AI Commerce Advanced Matching Meta Pixel, you can significantly improve conversion tracking by enabling additional data, such as email addresses and phone numbers, in conversion tracking. This means you can create more precisely targeted audiences and optimize your ad displays to align with customer behavior and preferences.

The Benefits of Enhanced Web Conversions for E-Commerce

1. More Accurate Conversion Measurement: You gain access to more accurate attribution that tracks which ads or campaigns lead to final conversions – even when customers switch devices or delay their purchase decisions. This aids in attribution analysis and calculating ROAS (Return on Advertising Spend), ensuring that you know exactly which channels yield the best return on your investments.

2. Privacy Preservation: The use of the feature is compliant with GDPR, obtaining consent from users and adhering to data minimization and security principles.

3. Optimized Ad Campaigns: When you have a better understanding of where conversions come from, you can allocate your ad budget more effectively and maximize the ROAS (Return on Advertising Spend) of your ad campaigns.

4. Cross-Device Tracking: E-commerce merchants can leverage cross-device tracking to understand how an individual customer interacts with their online store across multiple devices. This allows for the creation of more cohesive marketing messages and improves conversion tracking across device and channel boundaries.

5. Better Targeting and Personalization: Utilize collected data to create even more targeted and personalized ad campaigns. This enhances advertising effectiveness and improves user experience, which in turn can increase customer loyalty and sales growth.

6. Campaign Optimization: Utilize A/B testing and real-time measurement of campaign effectiveness with more accurate data. This enables faster, data-driven decisions for campaign adjustments, which can mean greater savings and higher returns on your advertising investments.

This powerful combination of enhanced web conversions and Advanced Matching with Meta Pixel provides e-commerce with unprecedented accuracy in tracking and optimizing the results of your online advertising. Implementation is straightforward, and our expert team is ready to assist you every step of the way.