Finland's Lubricant Shop
73% growth in revenue in three years – Finland's Lubricant Trade leverages technological innovations and seamless integrations.
The significant growth of the Finnish Lubricant Trade is based on strong digitalization and high-quality products. With AI Commerce, the company has seamlessly integrated all its systems into the business without external integration partners, which has streamlined processes and brought significant cost savings. The smooth integration of Akeneo PIM and ERP systems into the AI Commerce platform has enabled the efficient management of over 30,000 products and an excellent customer experience. This collaboration has helped the Lubricant Trade stand out from its competitors and grow its business.
CHALLENGES
The growth of the Finnish lubricant trade was hindered by scattered systems and manual processes, which made the management and sales of over 30,000 products inefficient. Without smooth integrations between ERP and product information systems, data management was slow and error-prone, affecting customer experience and operational efficiency. In addition, B2B customers lacked tailored tools that would facilitate finding the right products and placing orders.
SOLUTION
AI Commerce - e-commerce platform unified all systems of the Finnish Lubricant Trade into a single seamless entity without external integration partners. Akeneo PIM enabled centralized management of product information, and with ERP integrations, inventory levels, prices, and order processes remained up to date. Customized tools, such as machine cards and cross-referencing search, facilitated customer decision-making and repeat orders. These technological solutions enhanced customer experience, optimized sales, and supported the Lubricant Trade's business growth of 73% in three years.
Keskitetty tuotehallinta (PIM) ja headless-arkkitehtuuri
Suomen Voiteluainekauppa Oy is one of Finland's leading wholesale distributors of lubricants, oils, chemicals, and repair supplies. The company serves a broad customer base, consisting of, among others, contractors in earthmoving and forestry machinery as well as agriculture, as well as industrial players, transport companies, etc. The online store effectively reaches individual consumers as well. The company's turnover has significantly increased over the past few years. Between 2020 and 2023, turnover grew by 73%, rising from 2.7 million euros to 4.7 million euros. This growth is a result not only of the company's high-quality products but also of its strategic investments in technological innovations and digitalization. The lubricant trade has distinguished itself from its competitors by investing in customer experience and new digital sales models.
AI Commerce's solutions supporting wholesale business
The lubricant trade has been a customer of AI Commerce's e-commerce platform since 2019. As the company grew, it was important to choose a platform that scales to meet the needs of the wholesale business. AI Commerce's seamless integrations, such as the Akeneo PIM system, enable the effective management of over 30,000 product selections. Additionally, smooth integration of ERP systems significantly improves operational efficiency.
The company has benefited from the opportunities brought by digitalization and AI Commerce's innovative solutions. These technologies have helped the lubricant trade optimize sales, improve customer service, and maintain competitiveness in markets where many competitors continue to use old practices.
Customized e-commerce tools to support the customer
The tools provided by AI Commerce, such as the machine card and cross-referencing search, are an essential part of the lubricant trade's advanced customer experience, which facilitates making purchases in the online store.
Customers can manage their machine information through the machine cards and select suitable products for their machines, which simplifies placing repeat orders. The machine card lists the products needed for machine maintenance, such as filters, lubricants, etc. The cross-referencing search, on the other hand, provides cost-effective options from different manufacturers. The search function increases customer satisfaction and allows them to achieve financial savings, as customers can choose a product from a different manufacturer, which can result in significant price differences.
The lubricant trade's collaboration with AI Commerce has helped the company strengthen its position in the market and support its significant revenue growth through technological innovations.
Explore the lubricant trade's online store here. 💻
