Microsoft Ads tracking (UET) supported in AI Commerce

Microsoft Ads tracking (UET – Unified Event Tracking) is now available on the AI Commerce platform. This tracking helps gather information about how visitors use your site after clicking on ads. With this information, you can optimize your advertising campaigns, track conversions (such as purchases or inquiries), and target your ads more effectively.

Benefits

• Comprehensive tracking data: Allows a detailed view of which ads and keywords generate the most sales, inquiries, or calls.

• GDPR compliance: Tracking is activated only after the user has accepted marketing cookies through cookie settings, ensuring compliance with data protection legislation.

• Effective optimization: With the data obtained from tracking, you can better target your advertising budget and improve your conversion rate.

Installation Steps

1. Setting up in AI Commerce: Go to the dashboard and navigate to Local & Taxes > Domains > [Select Domain] > MS xxx.

2. Enter Microsoft Ads tracking settings: Fill in the form with the information from the Microsoft Ads Pixel, Microsoft Ads Phone, Microsoft Ads Contact, Microsoft Ads Purchase, and Microsoft Ads Quote fields.

3. Save: Save the changes. Once the settings are filled out and saved, AI Commerce will automatically load the Microsoft Ads UET script and start recording conversions as soon as the user has accepted marketing cookies.

Utilizing Microsoft Ads tracking on the AI Commerce platform is straightforward and GDPR-compliant, providing valuable insights into the effectiveness of your advertising.