JERONE X AI COMMERCE
The men's clothing online store Jerone has been operating successfully since 2011. However, the challenge has been the tough competition with large listed companies such as Zalando. SMEs like Jerone have to compete for their resources against this waste. To solve this challenge, Jerone decided to develop a web application instead of iOS and Android applications.
In the Jerone online store, the proportion of mobile users is over 90%, which made the mobile experience of primary importance. Merchant Iida Alho emphasizes that they wanted to create a user experience similar to a mobile app, but at the same time they needed flexibility and cost efficiency in order to be able to react quickly to customer needs and market changes.
Jeronen had to make a choice, because online shopping alone is challenging to cope with mobile applications. Alho says that customers order from where it's easiest, and in this competitive environment it's important to stay competitive. However, as an SME, they couldn't invest in iOS and Android apps because maintaining each system separately would have been too expensive and a demanding burden. A solution was needed that would offer the features of a mobile app without the heavy maintenance burden and cost structure.
Web application as a solution
Jerone's merchants saw the web application as an ideal solution because it enables a native mobile application-like user experience without the burden of maintenance costs and complexity brought by iOS and Android applications.
In the Jerone online store, the proportion of mobile users is over 90%, which made the mobile experience of primary importance. Merchant Iida Alho emphasizes that they wanted to create a user experience similar to a mobile app, but at the same time they needed flexibility and cost efficiency in order to be able to react quickly to customer needs and market changes.
Jeronen had to make a choice, because online shopping alone is challenging to cope with mobile applications. Alho says that customers order from where it's easiest, and in this competitive environment it's important to stay competitive. However, as an SME, they couldn't invest in iOS and Android apps because maintaining each system separately would have been too expensive and a demanding burden. A solution was needed that would offer the features of a mobile app without the heavy maintenance burden and cost structure.
Web application as a solution
Jerone's merchants saw the web application as an ideal solution because it enables a native mobile application-like user experience without the burden of maintenance costs and complexity brought by iOS and Android applications.
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Web app vs native iOS and Android app
A web application offers many advantages compared to a native mobile application. First of all, a common code base enables more efficient use of resources and faster updates. The web application works on all devices, which increases its availability and expands the target audience. In addition, updates are immediate without app store approval processes.
Cross-platform compatibility makes the web app an excellent choice for SMEs that want to provide a quality mobile experience without large investments. Jerone has noticed that the web application brings with it a competitive advantage that helps them maintain customer satisfaction and respond to rapidly changing market demands.
WEB APPLICATION
IOS & ANDROID APP
Works on all operating systems such as iOS, Android, Windows, and macOS because it uses a browser as its platform.
Operating system specific, which means that they must be separately developed and maintained for each platform.
No download from app stores required; the user can access it directly in the browser.
Require download from app stores such as the App Store or Google Play.
A common code base can be used on all platforms, which saves time and resources.
They require a separate development process for each platform, which increases the workload and costs.
Updates are immediate and centralized, users see the changes immediately.
Updates require customer approval and download, which may delay users' access to new features or fixes.
Cost-effective to develop and maintain, because the web application shares a common code base between different platforms.
Heavy and expensive to develop because each application shares its own code base.