The AI Commerce Cloud online store is now also available as a PWA, i.e. Progressive Web Application. PWA combines the best aspects of traditional websites and mobile applications, offering end customers an even smoother shopping experience.
Benefits of PWA:
- Send push notifications directly to the customer's phone like WhatsApp messages or Facebook notifications. You stand out from the competition with personalized messages that don't drown in the e-mail offers folder.
- The customer can add the application to the home screen of the smartphone simply through the browser, without the need for downloads from the App Store or Google Play. Plus, updates happen automatically, so you don't have to worry about manual updates.
- PWA apps take up less space on your device compared to traditional mobile apps.
- PWA enables a personalized user experience and you can offer the customer exactly the content and offers that interest your customers the most.
- PWA works on all the most common browsers and devices, whether you use iOS, Android, Windows or another operating system.
- PWA apps load quickly and work offline , meaning customers can browse and shop even with a weak network connection.
The update makes the end customers' shopping experience even better and takes the conversion of AI Commerce Cloud online merchants to a new level!